Behind the Screen: Kid Cudi’s Video Show

Many of you who’ve been to the Great Hangover Tour have raved about the video/light show thats going on along with Cudi’s Performance. Similair to what Kanye had for the Glow in the Dark tour their’s one giant screen. Digital Content Producer talked with Jonathan Goldstein and Cameron Yeary about the setup and video content for Cudi’s tour. According to the two, there is no moving lights involded with the video content.

“There are no moving lights,” he notes. “Some people would find it hard to get emotion out of a static show but with the WinVision surface and the lighting behind it we’re able to play with an interesting dimension. The lighting and video interact with each other all the time, never over-saturating but really adding dimension.”

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The video is displayed on a see-thru 20×8-foot WinVision LED surface. Six MainLight MF/3s provide “really soft LED wash lights in RGB, amber and white,” he explains, “for nice true light and different looks.”

The show was designed by Jonathan Goldstein of Starlight Visual. He brought in Cameron Yeary of UVLD for media design and programming.

Music drives Goldstein’s show design, and Kid Cudi’s music is “not typical rap,” he notes. “”It’s very melodic and catchy. We wanted to integrate high-quality video with the show, so Cameron gathered his collection of stock footage, which we’ve tastefully altered so it’s totally relevant. connects with the music and doesn’t look like stock. We combined it with music video content provided by Kid Cudi and original content by Cameron to create the whole vibe.” Goldstein and Yeary had only two days to program the show.

“Cameron got into a groove where he always knew what I was feeling for a song,” Goldstein adds. “Before I could describe what I was looking for, he already had it. That saved an amazing amount of time, which was important since we just had two days to program the show. Cameron’s really fast on the console and a great video programmer.”