Mountain Dew has launched a new morning energy drink and to promote the “Kickstart” drink they’ve launched a new commercial series featuring “Up Up and Away” from Kid Cudi’s first album “Man on the Moon: The End of Day”. Check out the commercial below.

Should you buy this? We’ll let you decide for yourself.

This isn’t the first time Kid Cudi has gotten placement in a commercial, in 2010 Vitamin Water used Pursuit of Happiness for their new series of ads during March Madness.