Life + Times sat down with Josh Cherin, New Era’s Director of Global Accessories for an interview about the brands upcoming Fall 2013 collection.
Cherin explains what their upcoming plans are for the new line and how to build New Era into something more than just a lifestyle brand. Where do they start? By working with various collaborators on new gear. Kid Cudi will be the first of a series of different artists to work with new era on their upcoming accessories.
Kid Cudi will be the first, and a special design covered with his song lyrics will line the inside of his hat and bag. “It’s not Kid Cudi up here with a New Era flag on the side, it’s a New Era product,” Cherin explains. “This is a distinct New Era product, but it has Kid Cudi characteristics.” Cherin says that releasing exclusive prints is the next big step for his department. A step that should be easier to take now that New Era can bring more products to the table and make it easier for collaborators to come up with new ideas.
Cudi mentioned he was working with New Era last November and it looks like we’ll finally be seeing the products come to fruition later this year. We’ll keep you updated as more information becomes available on the accessories and where to buy them.