Live Nation is making it’s first foray into producing original content with a brand new digital series. The Rider Challenge will allow contestants to live the life of a rock star and get to meet their favorite artists. Kid Cudi will be one of the artists featured in the show along with The Lumineers, Fall Out Boy, Edward Sharpe and the Magnetic Zeros, and Fitz & the Tantrums.
In each episode, six teams of two compete to fulfill an artist “rider,” or a list of requirements set by a musical artist or group as a condition of attending a live music performance at a given venue. That includes random requests like only having green M&Ms on hand backstage or cans of 7-Up in tour buses. Winners get to meet the artist, hang out backstage, and move to the next round.
Learn more about the series at the Rider Challenge website and stay tuned for the premiere on Sept. 30.